Fashion Blogs
A fashion blog can cover many things such as specific items of clothing and accessories, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices and street fashion trends.[1][2] They cover fashion at all levels from the biggest names to the smallest indie designers.[2]
Many fashion blogs could also be categorised as shopping blogs, since "most of the conversation is shopping advice, liberally laced with consumer recommendations". This is very similar to the content of fashion magazines. Some retailers in the fashion industry have even started blogs of their own to promote their products.[3]
Blogs that only occasionally mention fashion are not categorised as fashion blogs, although they may be labeled by the blogger as such.[4]
A fashion blog can cover many things such as specific items of clothing and accessories, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices and street fashion trends.[1][2] They cover fashion at all levels from the biggest names to the smallest indie designers.[2]
Many fashion blogs could also be categorised as shopping blogs, since "most of the conversation is shopping advice, liberally laced with consumer recommendations". This is very similar to the content of fashion magazines. Some retailers in the fashion industry have even started blogs of their own to promote their products.[3]
Blogs that only occasionally mention fashion are not categorised as fashion blogs, although they may be labeled by the blogger as such.[4]
Many of these fashion blogs also serve as a free source of advertisement to both designers and fashion retail stores. These free advertisements have had a heavy influence on fashion designers of various standings, helping to give a name to small up-and-coming designers as well as bringing high-end designers back to life. While the majority of the independent bloggers do not get paid to mention or critique designers' products, many of the top fashion bloggers are said to have received free samples of the designer pieces that they have mentioned in their blogs.[11]

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