According to Māori mythology, tattooing commenced with a love affair between a young man by the name of Mataora (which means "Face of Vitality") and a young princess of the underworld by the name of Niwareka.
One day however, Mataora beat Niwareka, and she left Mataroa, running back to her father's realm which was named "Uetonga".
Mataora, filled with guilt and heartbreak followed after his princess Niwareka. After many trials, and after overcoming numerous obstacles, Mataora eventually arrived at the realm of "Uetonga", but with his face paint messed and dirty after his voyage. Niwareka's family taunted and mocked Mataora for his bedraggled appearance. In his very humbled state, Mataora begged Niwareka for forgiveness, which she eventually accepted. Niwareka's father then offered to teach Mataora the art of tattooing, and at the same time Mataora also leant the art of Taniko - the plaiting of cloak borders in many colours.
Mataora and Niwareka thus returned together to the human world, bringing with them the arts of ta moko and taniko.